COOKIES

WHAT ARE COOKIES AND HOW DO WE USE THEM?
Cookies are a small text file consisting of letters and numbers sent from our web server and stored on your browser or device. Mimirose uses cookies to improve your customer experience and provide you with relevant information and offers. Cookies are used for certain features that improve the website for the user or give us statistics about how the visitor uses the site. They are also used to save functional settings such as language preference and other information. When you visit Mimirose website, you consent to our use of cookies as described herein. We also use cookies for targeted digital marketing purposes.

A cookie is a small text file that is saved on your computer when visiting a website. Mimirose uses the information for statistical purposes, to track visitor activity on the page, and to improve and personalize the website user experience. There are two types of cookies – persistent and session cookies.

Persistent cookies remain on visitor’s computer for a set amount of time.
A session cookie is stored on visitor’s computer for the duration of time they browse a website. As soon as the web browser is closed, the session cookie is deleted.

HOW ARE COOKIES USED?
Mimirose uses cookies to improve and tailor the website for optimal user experience. Examples of functions affected by cookies include: order fulfillment, login, and your shopping cart. Cookies also save certain information that helps us target your preferences, in order to provide you with the most relevant ads and offers.

We use Google Analytics and it may associate the visitation information that it collects with Google information from accounts of signed-in users (on Google) who have consented to this association for the purpose of ads personalisation. This Google information may include end user location, search history, YouTube history and data from sites that partner with Google – and is used to provide us with aggregated and anonymised insights about users' cross device behaviours. When using our site and accepting our tracking and cookie handling you acknowledge such association. You can access and/or delete such information via Google's My Activity.

Persistent cookies are used to e.g. save potential personal settings that you have chosen when browsing Mimirose.se, so that you can skip this step on consecutive visits. Session cookies are used to collect statistics on website usage.

By using Mimirose´s website and/or agreeing to our Privacy and Confidentiality Policy and cookie information, you consent to our use of cookies. Please note that if you choose not to accept cookies by blocking/disabling them, you will not be able to purchase items from Mimirose.se. Additional site functionality may also be limited.

If you choose to not accept cookies, you may turn off cookies under the security settings on your browser. Also note that you can manually delete cookies from your hard drive at any time.

HOW DO I REMOVE COOKIES?
If you do not wish to use cookies, these can be turned off under the Settings tab on your web browser (see browser’s Help pages for more information). Cookies from other sites can also be deleted from your browser.

Remove cookies, PC: use keyboard shortcut [CTRL]+[SHIFT]+[Delete].

Remove cookies, MAC:

WHAT COOKIES ARE USED AT MIMIROSE.SE?

BASIC FUNCTIONALITY:
Mimirose´s e-commerce platform set cookies in order for basic functionality of the site to work- check out, shopping cart etc.

ADVERTISING AND MARKETING:

Google Ads- a cookie is set to customize the ad content and optimize the advertising on Google

Facebook Ads- a cookie is set to customize the content of Facebook’s ad program

Google Dynamic Remarketing- used for remarketing

Youtube & Instagram - We are using links between Youtube and Instagram to the site

ANALYSIS SERVICES:

Google Tag Manager – used for handling tracking on the site

Google Analytics- the following cookie is set by Google Analytics which we use in order to get an idea of how customers use the site. Read more here about how they are used. We anonymize IP and transaction-ID.

Other
We reserve the right to make changes to the website without further notice. Furthermore, we cannot guarantee that the website is free of typographical errors. We take no responsibility for damages that occur from consumers using products from Els Stockholm AB incorrectly.

*Terms and conditions last updated on 2021-06–01